Blackberry
At Razorfish I was one of the lead writers who won the pitch for the $10 Million Blackberry account.
In an integrated campaign all about the brand’s prime target — "XPros" (extremely productive and driven executives) and XPro-wannabes — I created dozens of messages for digital, pre-roll, mobile, social, and OOH, as well as content for everything from the brand’s dot-com to in-person events at the NYTimes Dealbook Conference.
Agency: Razorfish
What I did: Concept, Copywriting
// Outdoor
// Digital
NOTE: Key concept frames shown, to avoid overwhelming you with multitudes of moving digital ephemera.
