One Saturday

Amongst the divisive politics of 2017, your company mantra is Dream Fearlessly. What do you do?

The One Saturday integrated brand platform we created for American Family Insurance gathered hundreds of volunteers each month to complete major community projects — and brought to life AmFam's belief that "with the right support, anything is possible". We enrolled A-list celebrities (John Legend, Jennifer Hudson, etc.) and pro athletes (Richard Sherman, JJ Watt, and many more) to help lead the events, and made sure a thunderclap across social channels and paid content leveraged the results.

Agency: Organic
What I did: Concept, Copywriting