The Custom Shop

This small chain sells bespoke shirts and suits, targeting young Wall St. guys seeking to move up the ranks, both professionally and socially.

To move away from their previous retail (price-point) advertising, my partner and I created an entirely new strategy focusing upon individualism — and wrote the tagline “Stand and be measured.” After that, concepting and writing the entire campaign took about twenty minutes.

Agency: Harriman & Strong
What I did: Strategy, Concept, Copywriting, Creative Direction